It’s All About Black Representation.

Our unique apparel and accessory designs are all about representing black beauty and excellence. Seeing a bit of your culture, values, or just your skin tones reflected in something as simple as a T-shirt is empowering.

Growing up there wasn’t a lot of apparel or accessories that represented me as an Introverted, Black, Afro-Caribbean kid. What I saw on the TV, or heard on the radio at the time pushed an ideal of what beauty should look like, and I struggled because it didn’t fit me.

Now, as a 45 year old woman with 6 bi racial kids, I want our colour, beauty, and heritage to be proudly represented in the clothes we wear or items we use. Having just one bag, hoodie or t-shirt that shows a bit of our heritage is so important.

Black owned, black designed. True black representation in fun, funny, bold, empowering style.

Being a t-shirt and jeans kinda girl , you will find a lot of those items in my store, as well as children apparel and accessories.

Thanks for visiting and it’s nice to meet you. Y